Industry trends, advertising benchmarks, and one clear action — delivered to your inbox every week. Built for marketing and media professionals who don't have time to read everything.
Every Monday morning, The Media Desk arrives in your inbox. Concise, sharp, and immediately useful. Structured exactly the way a senior media consultant would brief you — without the agency price tag.
The three most relevant shifts in media, advertising, and marketing intelligence — filtered for your industry and region. No fluff, no filler.
One data point that tells you where the market is moving. CPM trends, engagement shifts, platform algorithm changes — the number that matters this week.
One concrete thing you can implement before next Monday. Not a vague recommendation — a specific, actionable step with clear expected impact.
Choose your sector when you subscribe. Retail, finance, FMCG, tech, agency — your brief is calibrated to what matters in your world.
Select your primary market — DACH, CEE, UK, Benelux, or wider Europe. Your intelligence is relevant to where you actually operate.
A short preview of what to watch in the coming week. Stay one step ahead, not one step behind.
This is a real example of The Media Desk format. Yours will be calibrated to your industry and region — but the structure, depth, and actionability are exactly this.
Get yours every MondayThree of Germany's top five grocery chains shifted over 20% of their Q1 video budgets to Connected TV. If you're not planning CTV into your H2 media mix, you're already behind.
Meta costs continue rising while organic reach contracts. The brands winning are combining paid with stronger contextual targeting offsite.
Audit your Q2 video spend. If CTV is below 15% of your video budget, request a revised media plan with a specific CTV line item and measurable KPIs.
The Media Desk is not for students or hobbyists. It's for professionals who need accurate market intelligence without the research time.
Stay ahead of channel shifts and benchmark your performance against market reality every week.
Know where the CPM market is moving before your planning cycle — not after you've already committed budget.
Arm yourself with the data your clients don't have. Walk into every meeting with one more insight than they expect.
You don't have a media team. The Media Desk is your media team — minus the overhead.
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I forwarded the CTV brief to my CMO on a Monday morning and we had a budget conversation that afternoon. That alone was worth twelve months of subscription.
As an independent media consultant, this is the research I used to spend hours doing myself. Now I spend that time on client work instead.
The action item section is what separates this from every other newsletter I've ever subscribed to. Concrete, specific, and actually doable.
Every Monday, while your competitors are catching up to last week's news, you'll already know what next week looks like.